Aleida, born and raised in the Netherlands, has lived and worked in Asia since 2008. After seven years in Hong Kong and 4 years in Jakarta she currently resides in Kuala Lumpur. 

 

With a background spanning two decades in people and sourcing management, based in Hong Kong she successfully managed cross-cultural and virtual teams in Indonesia, Malaysia, Thailand and Vietnam in her position of Procurement Director Asia for  a global dairy multinational.

 

In 2012 she founded Performance by People to dedicate herself to what she discovered to be her natural strength: 

developing people, maximizing their potential as well as assessing and professionalizing organizations. 

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She currently works as Change and Communication Manager for Dutch Lady Malaysia Milk Industries Berhad, an affiliate of Royal FrieslandCampina N.V.

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People often describe Aleida as a thoughtful, positive and down to earth personality who connects with ease through her genuine interest in people and humor. 

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"My corporate background combined with my international

and cross-cultural experience and personal expat journey, gives me the unique perspective and understanding of the reality and challenges that executives, entrepreneurs, non-profit leaders and expats face when working and living in Asia." 

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ABOUT ALEIDA

Masters, Business Law Groningen University - The Netherlands 

Postgraduate Diploma, Training Management and Organizational Development - Hong Kong University

Associate Certified Coach

International Coach Federation (ICF)

Cross-Cultural Trainer/Coach Culture3Counsel 

Senior Executive Coach

Institute of Executive Coaching and Leadership