Aleida, born and raised in the Netherlands, has lived and worked in Asia since 2008. After seven years in Hong Kong she currently resides in Jakarta.
With a background spanning two decades in people and sourcing management, based in Hong Kong she successfully managed cross-cultural and virtual teams in Indonesia, Malaysia, Thailand and Vietnam in her position of Procurement Director Asia for a global dairy multinational.
In 2012 she founded Performance by People to dedicate herself to what she discovered to be her natural strength:
developing people, maximizing their potential as well as assessing and professionalizing organizations.
People often describe Aleida as a thoughtful, positive and down to earth personality who connects with ease through her genuine interest in people and humor.
"My corporate background combined with my international
and cross-cultural experience and personal expat journey, gives me the unique perspective and understanding of the reality and challenges that executives, entrepreneurs, non-profit leaders and expats face when working and living in Asia. Many clients - individuals and organizations - consider this one of my 'plus points' when working with me as their coach or trainer."
Masters, Business Law Groningen University - The Netherlands
Postgraduate Diploma, Training Management and Organizational Development - Hong Kong University
Associate Certified Coach
International Coach Federation (ICF)
Cross-Cultural Trainer/Coach Culture3Counsel
Senior Executive Coach
Institute of Executive Coaching and Leadership